Empowering the Next Level of Security System Solutions:
In the fast-paced world of technological advancements, security solutions have become an integral part of our lives. With the rise in demand for cutting-edge surveillance systems, Swann, a renowned global leader in security monitoring, has collaborated with Mira Commerce, a leading e-commerce solutions provider, to launch a number of new websites. The first website which is now live, is tailored exclusively for the US market. To follow will be AU, UK and five non-transactional sites. This exciting venture aims to enhance user experience, expand product offerings, and reinforce Swann’s commitment to providing top-notch security solutions. In this blog post, we share the details of this collaboration and explore the features that make the new Swann US website a game-changer in the industry.
Enhanced User Experience:
The new website, powered by the BigCommerce platform, offers a seamless and intuitive browsing experience for customers. Mira’s UX/UI department took the client’s original designs and provided additional UI updates to improve the overall user experience for a more robust UI. With user-friendly interface and enhanced navigation, it is now easier for shoppers to find and explore Swann’s extensive range of security products. The Mira team understood the importance of effectively presenting Swann’s wide range of products, each with unique features and specifications, making them more visually appealing and informative to the end-buyer. Leveraging visual design principles to the homepage layout, including a top product section and top-rated carousel; implementing high-quality product images, detailed descriptions, and customer reviews throughout the Product Listing Pages and Product Description Pages were strategically placed to provide users with comprehensive information necessary for making informed purchase decisions. The website’s responsive design ensures compatibility across various devices, allowing customers to access it effortlessly from desktop computers, smartphones, and tablets.
Simplifying the Checkout Process:
Mira Commerce recognizes the significance of a streamlined and user-friendly checkout process in reducing cart abandonment rates. With the implementation of the new BigCommerce Cornerstone theme, Mira enabled new functionality which includes:
- Customization of the global cart slide behavior
- Frequently bought together carousel and compatible product carousel
- “Notify when in stock” feature will be replaced with “In Stock / Out of Stock Flags”
- Ensuring customers are able to review their order details
- Select shipping options
- Securely complete purchases with ease
By minimizing unnecessary form fields, Mira optimized the UI to facilitate a smooth and efficient checkout process.
Mira Commerce’s collaboration with Swann resulted in a transformative UI solution that elevated the online experience for Swann’s customers. By understanding user needs, streamlining navigation, implementing a responsive design, improving product presentation, and simplifying the checkout process, Mira enabled Swann to provide a seamless and engaging interface for users. Our team is thrilled that we were able to help Swann create a user-centric platform that offers an unparalleled shopping experience for customers in the United States, and we look forward to working with them on their next websites. Visit the new website us.swann.com and witness the next level of innovation in home and business security.
