Mira Commerce is proud to announce the successful launch of Zogics' new headless commerce platform on BigCommerce Enterprise. Zogics partnered with Mira Commerce to modernize its ecommerce technology stack through a headless architecture that unifies B2B and B2C commerce, delivering a faster, more flexible shopping experience and creating a scalable platform designed to support future growth and brand expansion.

Building the Foundation for a Multi-Brand Commerce Strategy

Beyond launching a new storefront, one of the core objectives of the project was to establish a unified commerce foundation that supports future brand expansion. Mira Commerce partnered with Zogics to build a shared architecture that reduces implementation effort, simplifies maintenance, and delivers a consistent customer experience across the Zogics family of brands.

The platform establishes a reusable architecture that includes:

• BigCommerce Performance with a headless Catalyst storefront.
• Makeswift visual content management.
• Shared frontend components and design system.
• Reusable middleware and enterprise integrations.
• A scalable architecture designed to accelerate future brand growth.

Delivering a Better Customer Experience

The new storefront was designed to streamline the customer journey with improved navigation, faster page performance, modern merchandising, and a more intuitive shopping experience for both B2B and B2C customers.

Key objectives included:

• Building a modern headless storefront using BigCommerce Catalyst.
• Empowering the marketing team with visual page management through Makeswift.
• Delivering excellent Core Web Vitals and Lighthouse performance across desktop and mobile devices.
• Preserving SEO/GEO throughout the migration.
• Modernizing the customer experience while maintaining existing business workflows.
• Leveraging BigCommerce's native capabilities wherever possible while introducing custom functionality only where it delivered meaningful business value.

Unified B2B & B2C Commerce

The new platform was designed to support both business buyers and direct-to-consumer shoppers through a unified commerce experience.

Business customers benefit from an integrated Buyer Portal that provides a self-service purchasing experience, including:

• Customer-specific pricing.
• Buyer roles and account management.
• Quote and Request for Quote (RFQ) workflows.
• Purchase order support.
• Quick Order functionality.
• Reordering capabilities.
• Self-service account management.

Consumer customers benefit from:

• Subscribe & Save recurring purchasing.
• Zogics Rewards loyalty program.
• Improved product discovery and merchandising.
• Faster shopping and checkout experiences.
• Mobile-first shopping experience.

By bringing both B2B and B2C experiences together on a single platform, Zogics can deliver a consistent customer experience while simplifying internal operations and platform management.

Enhanced Shopping & Merchandising Experience

In addition to the core platform implementation, Mira Commerce delivered several custom enhancements designed to improve product discovery, merchandising, and conversion.

Highlights include:

• Custom Quick View experience for faster product discovery.
• Custom Brand Listing pages with featured brands and enhanced search capabilities.
• Enhanced Product Detail Pages featuring image zoom, embedded product videos, and a sticky Add to Cart experience.
• Redo Package Protection integration.
• Improved navigation and merchandising throughout the storefront.
• Flexible content management powered by Makeswift.

The platform also introduces rich SEO-focused gateway pages that combine educational content, buying guides, FAQs, product recommendations, and merchandising into a single experience. These pages help customers research products, compare solutions, and make informed purchasing decisions while strengthening Zogics' organic search presence.

Optimized for Performance, Search, and AI

Performance was a guiding principle throughout the implementation. From the initial architecture through final optimization, the platform was designed to deliver a fast, responsive experience while preparing the site for the future of search and AI.

The new platform delivers:

• Lighthouse performance PDP desktop scores exceeding 90 on key ecommerce pages.
• SEO-rich content pages built with Makeswift achieving Lighthouse Performance scores exceeding expectations. 
• Engineered to deliver excellent Core Web Vitals and fast, responsive experience.
• Mobile-first architecture built with technical SEO best practices.
• Built to support the next generation of AI-powered product discovery.
• SEO-focused gateway pages that combine structured product information, educational content, buying guides, FAQs, and merchandising into highly discoverable experiences.
• Flexible architecture designed to support emerging AI-powered search experiences and Generative Engine Optimization (GEO).

Continuing the Partnership

The launch of the new Zogics storefront marks an important milestone in the partnership between Zogics and Mira Commerce. Built on a scalable, reusable commerce architecture, the platform establishes a strong foundation for Zogics' long-term brand migration strategy and future brand expansion. Together, both teams will continue enhancing the platform through ongoing optimization, new features, and continuous improvements that support Zogics' evolving business needs while delivering a highly optimized, conversion-focused customer experience.