Door Locks Direct: A Key Turn for Growth and Digital Security

Transitioning to BigCommerce V3 to eliminate legacy friction and unlock double-digit conversion gains.

PROJECT OVERVIEW

Door Locks Direct, a premier online provider of high-quality door hardware, partnered with Mira Commerce to undergo a digital modernization. The project focused on transitioning from a legacy BigCommerce V2 infrastructure to the more robust and scalable V3 catalog structure. By implementing a sophisticated design refresh and integrating intelligent search technology, Mira Commerce aimed to solve the complexities of a large, intricate product catalog while ensuring a smooth transition for the established brand.

The Challenge

How can a high-volume hardware retailer modernize a legacy backend and complex product catalog without disrupting business operations, while simultaneously improving site performance and reducing cart abandonment?

Mira Commerce began with a strategic deep dive into the constraints of the existing BigCommerce V2 environment. The primary goal was a seamless move to the V3 catalog structure, which offers the advanced flexibility required to manage intricate product variations and technical attributes. This migration was essential for future-proofing the brand's digital operations and enabling modern merchandising strategies.

The user experience was completely reimagined through a comprehensive site overhaul. We moved away from restrictive legacy templates toward a fully branded interface designed for technical shoppers. A significant focus was placed on the Product Detail Page (PDP) logic, where we built complex configuration tools to help customers navigate a vast array of hardware specifications with ease. On the Product Listing Pages (PLPs), we introduced refined merchandising controls to prioritize high-value and relevant products.

To ensure rapid findability, we integrated Doofinder, an AI-powered search solution that delivers intelligent auto-search functionality across the massive catalog. Our engineering team also prioritized technical performance by optimizing frontend code to meet strict Core Web Vitals standards. The entire go-live process was a masterclass in collaboration, executed in real-time to ensure zero downtime and a completely transparent transition for the customer base.

The Brand

Door Locks Direct is a leading online retailer specializing in residential and commercial door hardware. Known for their deep industry expertise and extensive inventory of top-tier brands like Kwikset and Schlage, they provide customers with professional-grade security solutions. As a high-growth ecommerce business, they pride themselves on technical accuracy and efficient shipping, requiring a digital platform that can handle complex product configurations at scale.

Results

The modernization of the Door Locks Direct platform yielded immediate, high-impact improvements across the entire sales funnel. By streamlining the product discovery process and enhancing search accuracy, the site achieved a remarkable 50% increase in total transactions. This growth was mirrored by an 87% rise in active users, validating the new interface as a powerful tool for both customer acquisition and long-term retention.

The most notable success was the 20% increase in total revenue, driven by a 39% reduction in abandoned carts. By removing friction from the checkout journey and improving mobile performance, Mira Commerce successfully turned more visitors into buyers. These enhancements in site stability and speed have not only boosted immediate revenue but have also fortified the site's foundation for continued ecommerce leadership.

Metrics at a glance

%Increase in Revenue

%Increase in Total Transactions

%Growth in Active Users

%Decrease in Abandoned Carts

We're impressed by how genuinely invested they are in our success. They're knowledgeable about the latest technology applications and are constantly looking for ways to improve our business.

What was the scope of their involvement?
Mira Commerce has been responsible for our overall strategy, logo and branding refresh, full website redesign, and product catalog migration from BigCommerce V2 to V3. The team has also integrated Doofinder search and merchandising and CookieYes. Currently, they're providing ongoing support and enhancements.

What evidence can you share that demonstrates the impact of the engagement?
Thanks to Mira Commerce's work, we've seen faster speed, better navigation to improve conversion ratios, more data visibility for better decisions, and refreshed branding for better customer trust. Repeat customers have said that our website is easy to use, especially for whole-home orders. Our search conversions are performing very well, and many new customers are finding the site and purchasing.

How did Mira Commerce perform from a project management standpoint?
Mira Commerce has delivered on time and has thorough project management using best-in-class tools and practices. We communicate via virtual meetings, emails, and messaging apps.

Matt Thomas

President, Door Locks Direct

SUMMARY

Mira Commerce successfully guided Door Locks Direct through a strategic platform upgrade, migrating from BigCommerce V2 to V3 and deploying a modern, high-performance frontend. The project integrated AI-driven search and optimized complex PDP configurations to resolve legacy technical debt. The outcome was a transformative 50% surge in transactions, an 87% increase in active users, and a 20% boost in revenue, establishing a scalable foundation for the brand's continued ecommerce growth.

TECHNOLOGY SOLUTIONS

BigCommerce

Doofinder

Google Marketing Platform

SERVICES