Griot's
Garage
Case Study
The Opportunity
About
Griot's
Garage
At Griot’s Garage they want the very best for cars and the people
who love them.
Challenge
Pain Point
As a commitment to their loyal customers, Griot’s Garage was searching for an e-commerce solution to meet the growing needs
of their dynamic business. With an e-commerce platform nearing sunset, Griot’s Garage approached Mira Commerce requiring
a solution that would easily scale with new features such as augmented reality and an upcoming mobile app.
The new solution would need to evolve with their large library
of interactive content as well as offer a strong customer experience for today’s online shopper.
-Dell Plagens, E-Commerce & Business Solutions Manager, Griot's Garage
Solution
Griot’s Garage sought Mira COmmerce’s expertise to enhance their online presence and brand experience with a replaforming to BigCommerce. As Griot’s Garage has a strong history of customer loyalty demonstrated through quality products backed by lifetime warranties, customer experience is key in fostering new customer acquisition and maintaining outstanding retention.
The new platform along with multiple tech integrations now meet their growing need for interactive conent and an equally compelling customer experience.
Results
Since Mira Commerce migrated Griot’s Garage to BigCommerce,
they have seen huge success. Along with custom built search functionality and order status features, they have a 20% increate
in mobile revenue.
The large content library and new customer experience has helped with a 12% boost in average order value. In shifting to the new platform, Griot’s Garage is prepared for the rapidy evolving digital landscape, including Mira Commerce’s new custom built AR functionality and upcoming mobile app development.
Results in numbers
Mobile Online Revenue
Average Order Value
Mobile Conversion Rate
Checkout Abandonment
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