Mira Commerce, a premier digital transformation consultancy that powers online commerce, is pleased to announce it has become an official member of SEMA. Specialty Equipment Market Association (SEMA) is a trade association in the automotive industry that consists of a diverse group of manufacturers, distributors, retailers, builders, restorers, restylers, publishing companies and more. Members of SEMA produce, buy, sell, market and use all kinds of specialty-equipment products and services for the automotive aftermarket to make vehicles more unique, attractive, and fun.
SEMA offers its 6500+ members a variety of business tools and resources to help their businesses succeed and prosper. Some of these services include professional development, market research, legislative and regulatory advocacy, industry publications, international business development, business-to-business events, and world-class trade shows. SEMA helps its members network with key businesses and leaders in the industry, and as a new member, Mira Commerce plans to utilize these membership benefits to assist in the creation of industry-leading applications for platforms in the automotive space.
An industry-leading technology currently emerging in the automotive space is Augmented Reality. AR is a technology that superimposes a computer-generated image on a user’s view of the real world by using sounds, visual elements and other sensory stimuli. AR powers custom applications and eCommerce platforms by blending the physical world with digital content, thus creating amazing shopping experiences and endless opportunities for B2B businesses.
Today, businesses are using AR to give shoppers a real-life view of the product they are searching for on eCommerce platforms. With virtual try-on solutions, preview placement and interactive user manuals, this technology will create an overall better shopping experience for the customer by increasing customer engagement, reducing returns or cart abandonment, and reaching new customers. This technology is an admired feature for merchants in the automotive vertical and it will surely shape the future of eCommerce.
Mira Commerce is actively developing a plug-and-play AR tool that integrates with eCommerce platforms, and will be unveiling this application at the 2022 SEMA Show this November. SEMA Show is the world’s leading automotive trade show in North America that brings together manufacturers and buyers in every segment of the automotive industry. This years’ trade-only event takes place Nov. 1-4, 2022 at the Las Vegas Convention Center, in Las Vegas, Nevada.
Mira Commerce, a proud new SEMA member, is thrilled to be part of such an amazing community, and is looking forward to presenting ground-breaking eCommerce technology at this years’ SEMA show. If you plan to attend the tradeshow, make sure to schedule some time to stop by booth 11973 to meet with us!
To learn more about SEMA, visit https://www.sema.org/
About Mira Commerce
Mira Commerce is a premier Digital Transformation Consultancy that powers online commerce by providing a mix of innovative technology and business services to merchants. We connect evolving sales channels and systems that enable truly personalized commerce. Mira Commerce builds scalable, powerful, world-class eCommerce websites and applications for mid-market and enterprise retailers, and brands around the globe. We excel at complex system integrations and building custom cloud full-stack serverless applications through MACH architecture. For more information, please visit www.miracommerce.com