We are incredibly proud to announce the launch of the new tayloredexpressions.com, a project born from a wonderful collaboration with the team at Taylored Expressions. As a beloved brand in the crafting and cardmaking world, their mission has always been to foster creativity and build community. Our shared goal was to create a digital experience that not only reflected that spirit but actively enhanced it.
Together, we set out to build more than just an online store; we wanted to create a true digital home for makers, a place for inspiration, discovery, and seamless creativity.
An Experience Designed for Crafters
At the heart of this project was a deep understanding of the crafter's journey. We worked hand-in-hand with the Taylored Expressions team to develop custom features that would remove friction and spark inspiration at every turn.
Here are a few of the thoughtful solutions we built together on the BigCommerce platform:
- Shop by Color: We made finding the perfect shade effortless with a palette-based tool that lets users instantly discover products in the exact color they need.
- Crafting Kit Finder: A new smart filtering system helps makers find their next project by sorting kits based on style, type, and skill level.
- Inspiration-Led Shopping: The fantastic content from the Taylored Expressions blog is now woven throughout the site, offering tutorials and ideas right where they’re most relevant.
- A More Useful Wishlist: The wishlist function was reimagined to help crafters better plan their projects, allowing them to organize favorites and see real-time stock availability.
- Personalized Promotions: We developed custom banners and offers that adapt to user activity, creating a more personal and helpful shopping experience.
An Experience Designed for Crafters
Since the launch, we’ve been thrilled to see the community embrace the new site. The project was always about serving the Taylored Expressions customer better, and the early results suggest we’re on the right track. We have seen positive trends across the board, showing that the new, user-focused experience is resonating.
Following the launch, the site has seen significant positive growth, including:
- Overall Engagement: A 49% increase in sessions and a 56% increase in revenue.
- Organic Search: A 53% lift in sessions and a 36% lift in revenue from organic traffic.
- Search Visibility: A 36.6% increase in impressions and a 20.5% increase in clicks from Google Search Console.
This encouraging data affirms that when you put the user first, the results will follow.
We invite you to see these features and the final result in action at the new tayloredexpressions.com.
If this story inspires you to think about what’s possible for your own brand’s digital journey, our team is ready to help you build it.
Related Posts
