New Launch: A Modern, High-Performance Upgrade for Door Locks Direct

We are pleased to announce the successful launch of the newly redesigned digital commerce experience for our client, Door Locks Direct.

This project represented a significant step forward in modernizing their online presence. The primary objective was to transition the business away from legacy architecture while simultaneously elevating the user experience through improved design and functionality.

The Mira Commerce team worked closely with Door Locks Direct stakeholders to execute a complex migration and a complete site overhaul.

Key Project Highlights

The transformation focused on building a scalable foundation and improving key performance metrics. Central achievements of this launch include:

Strategic Platform Migration: We successfully executed a complex migration from the BigCommerce V2 infrastructure to the V3 catalog structure, future-proofing their backend operations.
Performance Optimization: A focus on technical SEO and Core Web Vitals resulted in a 20% improvement in mobile performance scores immediately upon launch.
Enhanced User Experience (UX): The site features a fully branded design refresh. We implemented complex Product Detail Page (PDP) options to handle intricate product configurations, alongside greater merchandising control on Product Listing Pages (PLPs).
Advanced Search Technology: To help customers navigate the extensive catalog, we implemented Doofinderfor blazing-fast, intelligent auto-search functionality.

A Smooth Go-Live

A critical requirement for this project was minimizing disruption to the ongoing business. The go-live process was executed smoothly, with our teams working in real-time collaboration to resolve issues as they arose.

We want to thank the Door Locks Direct team for their partnership and agile collaboration throughout this project.

We invite you to explore the new site athttps://doorlocksdirect.com/.