Mira Commerce Contributes to AI-Powered B2B Innovation at MACH AI Exchange Hackathon

The digital transformation of B2B commerce presents complex challenges, particularly for wholesale operations still reliant on cumbersome ordering systems. Traditional retail partners are often faced with complex portals that create friction and necessitate significant manual support from sales teams.

To address this critical industry challenge, Mira Commerce dedicated its expertise to the MACH AI Exchange Hackathon, a pivotal initiative from the MACH Alliance designed to create production-ready, AI-first solutions.

We are proud to have been a key contributor to the B2B Wholesale AI Agent project. After weeks of focused development, we successfully presented our proof-of-concept (PoC) this week at the MACH X conference in London, demonstrating a tangible and powerful future for B2B transactions.

The Strategic Challenge in B2B Wholesale

In today's competitive landscape, efficiency and partner experience are paramount. However, many B2B wholesale ordering processes remain a significant operational bottleneck. The reliance on complex online systems or manual order-taking by sales representatives increases overhead, slows down the sales cycle, and detracts from high-value, strategic relationship-building.

Our Solution: An Interactive AI Assistant for B2B Transactions

Our project focused on developing an innovative interactive AI assistant to fundamentally transform order completion. The primary objective is to engineer a seamless and intuitive ordering experience by leveraging natural, conversational communication. This allows retail partners to place complex orders using simple, plain-language commands, mirroring the ease of interacting with an expert human assistant.

How We Built It: Our Lean, Composable Approach

For the hackathon, we adopted a lean, iterative philosophy. We focused on creating a solid, functional foundation rather than attempting to solve every problem at once, with a plan to incrementally add new capabilities.

Here is a look at the technical architecture that brought our PoC to life:

1. Conversational Logic: To manage the agent's logic and conversation flow, we used LangGraph by LangChain. This framework allowed us to define specific intents and map them to workflows using cyclic graphs, giving us precise control over the user's journey.

2. The AI Engine: The LLM is the core of the agent. While we initially developed with OpenAI models, we encountered response times that were too slow for an optimal user experience. We pivoted to a high-performance stack, using Meta's Llama model hosted on cloud-based Cerebras Systems hardware. This combination delivered the ultra-fast AI inference necessary for a seamless, real-time conversation.

3. Business Context: An AI agent is only as good as its data. We followed MACH principles, augmenting the agent's knowledge with real business context via MCP servers.

   • commercetools: Integrated as the main commerce and ordering system.

   • Voucherify: Integrated to power all incentives, promotions, and loyalty logic.

   • The MCP protocol made these integrations incredibly simple, allowing us to connect external systems almost instantly and build a practical, high-impact solution in a surprisingly short time.

4. Infrastructure: Our modular approach extended to the infrastructure.

   • Backend: Hosted on Amazon Web Services (AWS) Fargate, a serverless, pay-as-you-go compute engine that perfectly matched our composable methodology.

   • Frontend: Deployed on Vercel to ensure fast, reliable, and scalable delivery of the web application.

Mira Commerce and the Future of B2B

Our participation in the MACH AI Exchange Hackathon was more than an experiment; it was a demonstration of our commitment to driving tangible innovation. The successful development of this AI assistant framework provides a clear path toward making B2B transactions more efficient, cost-effective, and customer-focused.

We believe that leveraging composable technology and AI to solve complex B2B challenges is not just a future possibility, but a present-day imperative. Mira Commerce is proud to be at the forefront of this evolution, engineering the next generation of digital commerce.

Learn how Mira Commerce can build your next-generation B2B solution. Get in touch with our experts today.