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As an Elite Commerce.com Agency Partner, Mira Commerce helps merchants design, build, and grow on BigCommerce, Feedonomics, and Makeswift. We were proud sponsors of BigSummit 2025 in Austin from August 18-20, and we’d like to share why the parent brand, Commerce.com, and its new vision matter for your business.
The industry is rapidly moving toward agent-assisted discovery and AI-led transactions. This fundamental shift puts structured product data, flexible storefronts, and resilient checkout flows at the absolute center of growth. Commerce.com’s three core products, BigCommerce, Feedonomics, and Makeswift, are being tightened into a single, powerful ecosystem designed to meet this new reality head-on.
CEO Travis Hess framed the change as architectural, not cosmetic. In an AI-driven market, the customer has become the channel, and intelligent agents increasingly act on the customer’s behalf. Commerce.com is now organized around three pillars that map directly to how modern buying actually works:
Discoverability & Data: Powered by Feedonomics.
Transactions & Operations: Powered by BigCommerce.
Experience & Speed: Powered by Makeswift.
The parent company announcement confirms that the three brands will continue as distinct products but are now united under one aligned strategy.
Want a deeper dive? Watch the recent interview of Commerce.com CEO Travis Hess by Mira Commerce CEO Sergei Ostapenko here.
Here is a clear picture of each product as it exists today, including new releases announced at BigSummit. This overview combines current product capabilities with independent analysis to show what’s “under the hood,” beyond the on-stage highlights.
BigCommerce remains a robust Open SaaS ecommerce platform, boasting strong API coverage, native multi-storefront, and flexible headless options. It supports multi-brand and multi-region operations from one back office and exposes features through public APIs for headless builds. Powering over 45,000 merchant stores worldwide, it’s designed to support complex multi-brand and multi-region operations from a single, unified back office. Its B2B Edition continues to be a market leader, providing essential features like company accounts, buyer roles, quoting, invoice management, and a dedicated Buyer Portal, now open source for enhanced customization, a feature targeted toward enterprises that want a tailored buyer experience on Stencil or Catalyst.
Recent & Notable Updates: Invoice Portal enhancements and the open-sourcing of the Buyer Portal have significantly accelerated B2B self-service and partner extensibility. There's a clear push towards headless composable web architecture for both B2B and B2C, supporting enterprise-level commerce requirements. BigCommerce's headless and composable approach is widely acknowledged in industry research and recognized by analysts, including IDC. In B2B, it recently scored highly across Paradigm B2B’s Combine, underscoring its enterprise credibility.
New from BigSummit: BigSummit brought exciting announcements for BigCommerce, including refined Account Hierarchy and streamlined CPQ (Configure, Price, Quote) to shorten the speed-to-cash. The most significant announcement, however, was the new Storefront MCP Server, which begins enabling safe, permissioned AI agent actions like catalog search, cart manipulation, and checkout. Together, these innovations position BigCommerce as a practical and powerful B2B engine for the agentic era.
What is the MCP Server? The Model Context Protocol (MCP) server is a groundbreaking standard that allows large language models (LLMs) and AI agents to safely and consistently interact with external systems, including ecommerce storefronts. It acts like a universal connector that exposes specific tools such as product search, cart manipulation, or checkout in a structured and permissioned way that any AI model can use without requiring custom integrations. Its importance is growing because the front door to commerce is moving from websites and search boxes to AI-driven conversations and agent-based shopping. As more buyers rely on AI assistants to recommend, compare, and even transact on their behalf, merchants need a secure and standardized way to let those agents work directly with their catalogs and order flows. The MCP server makes this possible, ensuring merchants remain discoverable and transaction-ready in the agentic era.
Feedonomics stands as a premier full-service product data platform. It excels at optimizing, mapping, and syndicating catalogs to hundreds of channels with centralized order and listing management. It also supports order and listing operations for marketplaces and ad surfaces. Its robust capabilities support both advertising and marketplace use cases, connecting seamlessly with major ecommerce platforms via direct integrations and APIs.
Breadth You Can Use Today: Feedonomics provides comprehensive tools for transformed-data preview and query, intelligent category mapping, and multi-source data normalization to meet each channel’s unique specifications. It supports over 300 marketplaces and shopping destinations and offers managed services for key ad channels like Google and Meta. Its recent release, Feedonomics Surface, offers a new self-service entry point for BigCommerce merchants, complementing the enterprise platform with faster onboarding and AI categorization, while maintaining its core value of reliable data pipelines from feed to fulfillment.
Competitive Standing: Feedonomics powers product data for more than 30% of the Internet Retailer Top 1,000, one of the most influential groups of online merchants globally. The largest, fastest-moving ecommerce brands rely on Feedonomics for feed optimization, syndication, and operational excellence. This level of adoption underscores its critical role in ensuring product catalog accuracy, visibility, and velocity across marketplaces, social media platforms, ad channels, and emerging AI-powered discovery tools.
New from BigSummit: The Feedonomics team highlighted significant advancements, including AI-driven attribute extraction and schema mapping to drastically reduce rejections and manual clean-up. Additionally, new partnerships were announced to deliver catalog data directly to emerging AI answer engines, ensuring better visibility when agents, not humans, initiate discovery.
Makeswift is a modern, visual builder specifically designed for Next.js storefronts. It empowers teams to ship design changes quickly, localize content effortlessly, and extend functionality with code when needed. Makeswift can be thought of as a visual design tool for managing content on custom websites/applications built on BigCommerce's Next.js-based Catalyst modern composable storefront framework.
Catalyst provides merchants and developers with a reference architecture, pre-integrated components, and performance-optimized best practices for building custom headless storefronts. It is designed to help teams launch faster, reduce technical debt, and maintain full control over storefront experiences while staying aligned with enterprise-grade standards.
Depth That Already Exists: Makeswift provides deep localization capabilities down to paths and components, along with seamless Next.js integrations for both App Router and Pages Router. It includes enterprise features such as SSO and DAM integration. Its focus on performance, custom breakpoints, and interaction previews helps teams deliver lightning-fast storefronts without sacrificing creative control. Makeswift can be thought of as a visual design tool for managing content on custom websites/applications built on BigCommerce's Next.js-based Catalyst modern composable storefront framework. Catalyst 1.0, recently released, separates data and UI layers for cleaner theming and faster updates, while the new AI Design Partner generates validated Makeswift documents instead of raw code, allowing marketers to iterate in natural language and designers to refine visually.
Competitive Standing: Makeswift occupies a distinct niche in the headless CMS ecosystem. Unlike most platforms that are strictly content-first, Makeswift offers a composable visual builder deeply integrated with your codebase. Engineers can provide custom React components, which marketers and designers then use visually without writing code to control content and layouts within the familiar context of their frontend architecture, particularly Next.js. This hybrid approach bridges the gap between developer control and marketer agility, offering real-time collaboration, responsive layout control, and open-source flexibility. In comparison to other leading headless CMS tools such as Contentful, Sanity, or Strapi, Makeswift reduces friction by letting teams iterate instantly on experience and design, making it a compelling choice for brands that value both design freedom and code-grade reliability.
New from BigSummit: Makeswift's key announcements at BigSummit included the release of Catalyst 1.0 and the AI Design Partner, designed to speed branded page creation and localization without giving up code control. A significant strategic move involves making the visual design tool compatible with existing Stencil-based BigCommerce templates, which Mira Commerce believes will be a great advantage for many current BigCommerce merchants.
The message from the BigSummit keynote was clear: Data is the new storefront, the customer is the channel, and agents are customers too. This is why the integration between the three products is so critical.
Product | Role in the AI-Driven Ecosystem |
Feedonomics | Ingests, normalizes, and syndicates product data with channel-specific rules. It ensures your catalog is structured, complete, and highly visible to the AI agents initiating discovery. The immediate benefit is higher data quality, fewer rejections, and stronger eligibility for AI-powered discovery. |
BigCommerce | Executes complex transaction logic, permissions, and B2B workflows. Through the MCP Server, it opens storefront operations to agents, allowing for safe, auditable AI-assisted purchases for both B2C and B2B. |
Makeswift | Delivers the experience layer at speed. Teams can launch campaigns and localize content instantly, while developers extend with code to adapt to new AI touchpoints and design rules. |
Whether you are new to the ecosystem or a long-time user, here is a pragmatic guide to leveraging the new shape of commerce.
Your Profile | Key Focus | Recommended Actions |
Merchant Considering BigCommerce | Data, B2B Capabilities, & Storefront Strategy |
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Merchant on a BigCommerce Template | Operational Excellence & Agility |
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Merchant on a Headless Storefront | Agility, Scalability, & Data Quality |
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We understand that the industry's evolution raises strategic questions about the future. At Mira Commerce, our focus is on helping merchants translate these technological shifts into tangible growth opportunities.
Our team can help you at every stage of your journey, including:
Strategic Planning and Consultation: We start by understanding your vision. We can help with platform evaluation, creating a technology roadmap, and designing a digital strategy that prepares you for the agentic era.
Platform Migration and Replatforming: Whether you are moving from Magento, Shopify, or another platform, we ensure a seamless and efficient transition to BigCommerce. We work to preserve your data and SEO value while unlocking new capabilities.
Custom and Headless Development: For brands seeking maximum flexibility and performance, we build custom composable storefronts using React/Next.js with Makeswift and Catalyst.
Data Syndication and Optimization: We manage Feedonomics deployments to ensure your product data is clean, enriched, and syndicated effectively. This makes your products highly visible wherever customers and their AI agents are searching.
Ongoing Support and Growth: Our partnership does not end at launch. We offer managed support, performance optimization, and conversion rate optimization services to ensure your store continues to evolve and thrive.
If you are exploring how to best position your business for this new era of commerce, we invite you to connect with our team. We offer a straightforward, no-pressure discussion to help you assess your options and identify the most effective path forward for your specific goals.
Let's discuss what's next for your business.
Connect with our team to explore the possibilities.
