Mira Commerce partnered with Staccato 2011 to improve their ecommerce platform through targeted technical enhancements and user experience improvements. Using headless architecture, we developed a solution that addressed key customer needs in the firearms retail space.
The implementation delivered measurable business results. The new platform, featuring a custom pistol configurator, contributed to a 30.5% increase in total orders and 22% growth in revenue. Website traffic also improved, with visits increasing by 12.3%. These metrics suggest the enhanced platform effectively met customer needs for a more streamlined shopping experience.
The headless architecture provided several technical advantages, particularly in site performance. By separating the front-end interface from back-end systems, the platform achieved faster load times and improved responsiveness. This technical foundation supported features like real-time product visualization and customization, which helped customers make informed purchase decisions.
This project demonstrates how thoughtful technical improvements can support business growth in specialized retail markets. By focusing on customer needs while maintaining technical efficiency, the online shopping experience for firearms enthusiasts was improved while delivering tangible business results.