Sierra Bullets: Hitting the Digital Bullseye

Elevating a Legacy of Precision with a Cutting-Edge Ecommerce Experience

PROJECT OVERVIEW

Mira Commerce joined forces with Sierra Bullets, a revered name in the shooting world, to completely transform their digital presence. Our mission was clear: equip this iconic brand with a modern, scalable ecommerce platform on BigCommerce, ensuring their online experience fired as true as their legendary bullets and laying a solid foundation for future growth.

The Challenge

How can Sierra Bullets, a trusted name in bullets since 1947, modernize its digital presence to reflect its legacy of performance, improve scalability, and better serve its customers?

Sierra Bullets, a company with a long-standing reputation for quality, faced the common issue of an outdated digital storefront. Their previous platform limited their ability to scale and effectively engage with customers. They needed a more robust and user-friendly online presence that could support future growth.

Mira Commerce addressed these challenges through a comprehensive replatforming and redesign effort. We began by migrating Sierra Bullets from their existing system to BigCommerce. This move was crucial for their future, as BigCommerce offers a scalable platform capable of handling increased traffic and expanding product lines. It also provides a stronger infrastructure for managing customer data and order history, which is essential for personalized service and targeted marketing. This new platform is designed to adapt to evolving market trends and technological advancements, helping Sierra Bullets maintain a competitive edge.

The new website design was developed to align with Sierra Bullets' updated brand identity, offering a modern and engaging online experience. Our focus was on enhancing the user journey, making it easier for customers to find products, navigate the site, and complete purchases. Improved navigation and product filtering contribute to this experience, ensuring both new and returning customers can easily locate what they need. A user-friendly interface and streamlined checkout process were key goals, aimed at supporting sustained growth in online sales.

Additionally, the integration of StoreMapper provides a useful tool for customers to easily locate brick-and-mortar retailers. This feature supports Sierra Bullets' omnichannel strategy, connecting online and offline sales and accommodating diverse customer preferences. We also implemented advanced analytics and user behavior tracking tools, providing Sierra Bullets with the data and insights necessary to make informed marketing decisions, optimize their online store, and personalize customer interactions. This data-driven approach will help them continuously refine their online offerings, improve customer acquisition and retention, and drive long-term growth.

Sierra Bullets

Sierra Bullets is a manufacturer of high-quality bullets, trusted by shooting enthusiasts since 1947. The company is known for its precision and accuracy, offering a wide range of bullets for rifles and pistols. Sierra Bullets serves precision target shooters, hunters, and those who require ammunition for defense purposes.

The Mira team was incredible from the consultation phase all the way through the post-launch review. Having never built a site before, they were a true partner and collaborator every step of the way: providing input, help, advice, and constructive criticism. It was a challenging project starting from scratch, but the team kept us on track moving towards our goal very efficiently. Their insights and expertise helped make the final product exactly what we had envisioned from the start. The reviews and feedback so far have been outstanding – consumers can easily find the products they’re looking for but they now spend more time on the site, and our employees are proud of what we’ve done!

Andrew Sparks

VP Marketing & Business Development, Sierra Bullets & Barnes Bullets

Results

The replatforming and website redesign led to significant improvements in key areas for Sierra Bullets. They experienced a 45% increase in revenue, a 14% increase in conversion rate, and a 15% increase in visits. These results demonstrate the effectiveness of the new ecommerce platform and the enhanced user experience in driving both sales and customer engagement.

This strategic investment in their digital presence has positioned Sierra Bullets for continued success in the evolving ecommerce landscape. The improved scalability of the BigCommerce platform will allow them to manage increased online traffic and expand their product offerings. Additionally, enhanced data analytics capabilities empower them to make informed decisions about marketing, customer service, and future growth strategies.

Metrics at a glance

+%Increase in Revenue

+%Increase in Conversion Rate

+%Increase in Visits

SUMMARY

Mira Commerce successfully transformed Sierra Bullets' online presence by replatforming their website and implementing a new design. This resulted in a 45% increase in revenue, a 14% increase in conversion rate, and a 15% increase in visits.