Barnes Bullets: Igniting Ecommerce Performance

Redesigning for a Premium Brand Experience

PROJECT OVERVIEW

Mira Commerce partnered with Barnes Bullets to launch a redesigned ecommerce experience on BigCommerce. The project focused on migrating Barnes Bullets to BigCommerce enhancing the brand's online presence, and optimizing the user journey.

The Challenge

How can Barnes Bullets, a premium brand, elevate its online presence to match its product quality, improve the customer experience, and drive significant ecommerce growth?

Mira Commerce tackled Barnes Bullets' challenges with a thoughtful redesign and replatforming strategy, built for both immediate impact and lasting success. We started by carefully migrating their entire product catalog, customer data, order history, and content from WooCommerce to BigCommerce. This technical migration was handled with care, ensuring all data moved smoothly and creating a strong, flexible foundation ready for future growth, more visitors, and new opportunities.

Next, we focused on making their brand shine online. We developed a new website design that truly captures Barnes Bullets' premium quality and craftsmanship. This involved a focus on visual storytelling, using stunning imagery, elegant fonts, and a polished look that perfectly captures their brand. Our goal was to create an engaging online space that connects with their audience and shows their dedication to quality.

At the same time, we put a lot of effort into making the user experience better. By understanding how users interact and what works best in the industry, we created easy-to-use navigation and smart product filters. This optimization ensures that customers can easily explore products, quickly find what they need, and connect more with the brand. The smoother shopping journey reduces frustration, makes customers happier, and encourages them to come back for more.

Finally, we carefully added key technologies to boost functionality and provide helpful insights. This included StoreMapper, a tool that lets customers easily find local stores selling Barnes Bullets, connecting their online and in-store experience. Beyond direct sales, we also brought in smart analytics and tools to track how users interact. These tools give Barnes Bullets rich data, helping them make smart decisions for marketing, managing inventory, and personalizing experiences. This constant flow of insights means Barnes Bullets can always improve, adapt to market changes, and seize new opportunities.

Barnes Bullets

Barnes Bullets is a leading manufacturer of high-performance bullets, known for its innovative, lead-free designs. The company caters to hunters, shooters, and tactical professionals, emphasizing precision, reliability, and terminal performance. Barnes has a strong reputation for quality and innovation, particularly with its all-copper bullet technology.

The Mira team was incredible from the consultation phase all the way through the post-launch review. Having never built a site before, they were a true partner and collaborator every step of the way: providing input, help, advice, and constructive criticism. It was a challenging project starting from scratch, but the team kept us on track moving towards our goal very efficiently. Their insights and expertise helped make the final product exactly what we had envisioned from the start. The reviews and feedback so far have been outstanding – consumers can easily find the products they’re looking for but they now spend more time on the site, and our employees are proud of what we’ve done!

Andrew Sparks

VP Marketing & Business Development, Sierra Bullets & Barnes Bullets

Results

The redesigned ecommerce experience delivered substantial improvements across key performance indicators. The solutions implemented drove a 40.8% increase in revenue and a 40.5% increase in conversion rate, demonstrating their effectiveness. This surge in revenue and conversion rate highlights the immediate impact of the enhanced user experience and design. Furthermore, the new site led to a 9.4% increase in engaged sessions, indicating enhanced customer engagement. This demonstrates that visitors are spending more time on the site and interacting more deeply with the content and product offerings.

Beyond these immediate gains, the project has positioned Barnes Bullets for significant future growth. The migration to BigCommerce provides a scalable platform that can adapt to evolving market demands and increasing traffic. The integration of technologies equips Barnes Bullets with the tools to make data-driven decisions, optimize marketing strategies, and personalize the customer experience. This data-driven approach will enable them to continuously improve their online offerings and stay ahead of the competition.

Metrics at a glance

+%Increase in Revenue

+%Increase in Conversion Rate

+%Increase in Engaged Sessions

SUMMARY

Mira Commerce successfully transformed Barnes Bullets' online presence, delivering significant results. The redesign and platform migration led to a 40.8% increase in revenue, a 40.5% increase in conversion rate, and a 9.4% increase in engaged sessions.