Omnichannel & Marketplace Growth Powered by Feedonomics
Sell everywhere your customers shop. In today's fragmented digital landscape, limiting your sales to a single website means leaving significant revenue on the table. A true omnichannel strategy involves syndicating your products to the global marketplaces, social commerce channels, and advertising platforms where your customers are actively discovering and buying.
The primary challenge of omnichannel retail is managing the immense complexity of product data. Each channel has its own unique requirements for data formatting, and keeping inventory and pricing synced in real-time is a monumental task. BigCommerce solved this challenge by acquiring Feedonomics, the world's leading product feed management platform.
We leverage the unified power of BigCommerce and Feedonomics to help you scale your business efficiently, drive new revenue streams, and maximize your reach across hundreds of global channels.
The Power of a Unified Platform: BigCommerce + Feedonomics
Because BigCommerce owns Feedonomics, the integration is deep, strategic, and seamless. This creates a powerful, native ecosystem for omnichannel selling that is superior to relying on disconnected third-party tools. As BigCommerce CEO Brent Bellm stated, "The combination catapults our ability to deliver the world's most powerful ecommerce platform for omnichannel selling".
Feedonomics is a full-service data feed platform that can:
- Ingest product data from any source.
- Unify and transform that data to meet the specific requirements of any channel.
- Ingest product data from any source.
- Syndicate optimized product listings to hundreds of destinations.
- Automate order and inventory management between marketplaces and BigCommerce.
Our Omnichannel Growth Services
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BigCommerce + Feedonomics Integration:
We manage the seamless integration and configuration of the Feedonomics platform with your BigCommerce store.
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Multi-Channel Data Syndication:
We optimize and syndicate your product data to the world's most important channels, including Google Shopping, Amazon, Walmart, Meta, and TikTok.
Marketplace Order Management:
We automate the flow of orders from marketplaces back into BigCommerce for centralized fulfillment and sync inventory levels to prevent overselling.
Expanding the Frontiers of Commerce
The Feedonomics platform is continuously innovating. Recent partnerships allow brands to syndicate optimized product data directly to AI-powered search engines like Perplexity, ensuring products are visible in the next generation of discovery experiences. Integrations with programs like Amazon Today also enable retailers to surface local, in-store inventory for same-day delivery, bridging the gap between digital and physical retail.