Empowering Marketers with Makeswift Visual Builder

What is the most common frustration for modern marketing teams? Being stuck in a long development queue for simple content updates, landing page builds, or campaign launches. This reliance on developer cycles slows down your ability to react to market trends and stifles creativity.

Headless architecture promises flexibility, but it can often increase this dependency. BigCommerce solved this problem by acquiring Makeswift, a powerful visual editor for Next.js websites, and integrating it directly into the Catalyst framework. We specialize in enabling your marketing teams to harness the full power of this tool, giving them the freedom to build and edit without writing a single line of code.

The solution

True Visual Editing in a Headless World

Makeswift is a "no-code," drag-and-drop visual page builder designed specifically for the modern web. When integrated with a Catalyst storefront, it allows marketers and content creators to:

→ Build new pages using a library of pre-built, on-brand components.
→ Visually edit text, images, and other content in real-time.
→ Create and launch new landing pages for campaigns in minutes, not weeks.
→ Collaborate with other team members on page designs simultaneously.

This technology fundamentally changes the workflow for a headless site, putting the power of content creation back into the hands of the marketing team.

Learn More →

How We Enable Your Team

Our role is to bridge the gap between your developers and your marketers, creating a seamless and powerful workflow. We don't just "turn on" Makeswift; we architect a system that is both flexible and secure.

Custom Component Development: Our developers build a library of custom React components that are tailored to your brand's design system and functional needs. These are the building blocks your marketing team will use.
Exposing Editable Controls: We strategically define which properties of each component can be edited by marketers (e.g., text, images, links, colors). This provides maximum flexibility while ensuring that core design and brand consistency are maintained.
Training & Enablement: We provide comprehensive, hands-on training to get your marketing team comfortable and proficient with the Makeswift interface, ensuring they can work independently and with confidence.
Establishing Collaborative Workflows: We help you create an efficient process where developers focus on building powerful, reusable components, and marketers focus on using those components to create compelling customer experiences.

Empowering Marketers with Makeswift Visual Builder

The solution

True Visual Editing in a Headless World

How We Enable Your Team

Benefits for Your Marketing Team

Headless & Composable Commerce

B2B Commerce Solutions

Omnichannel & Marketplace Growth

AI-Powered Commerce

We would love to hear from you