Mira Commerce is pleased to announce the successful launch of a new digital platform for our partner, Blackstone Shooting Sports. This project represents a complete digital transformation, migrating Blackstone from a legacy system to a powerful and scalable architecture built on Commerce. The primary objective was to architect a unified ecosystem that seamlessly integrates retail, in-store operations, and experiential commerce.
Following a comprehensive migration of all customer, content, and order data, the result is a future-ready platform engineered for performance, compliance, and sustained growth.
Strategic Objectives and Digital Modernization
Blackstone Shooting Sports sought to overcome the limitations of their legacy Coreware system by implementing a flexible, modern environment capable of managing both retail and event-based commerce within a single, unified experience. Our team partnered with Blackstone to architect a solution that addresses complex operational requirements while delivering a best-in-class customer journey.
Core Platform Features and Integrations
The new digital platform is powered by a robust technical stack, featuring key integrations and custom-developed solutions designed to drive operational efficiency and enhance the user experience.
Unified Commerce Core:
A deep integration between Commerce and FLXpoint provides real-time, centralized synchronization of products, inventory, and orders. This architecture enables complex business logic tailored for Second Amendment operations, ensuring data accuracy across all channels.
Enhanced Customer Experience:
A high-performance, relevance-tuned search function, powered by Algolia, significantly improves product discovery and conversion rates.
Integration with Listrak facilitates advanced email marketing and behavioral automation, including browse and cart abandonment campaigns to re-engage prospective customers.
A refreshed content management system enhances brand storytelling and improves SEO performance.
Streamlined Compliance & Operations:
The MasterFFL integration provides automated Federal Firearms License (FFL) validation, streamlining compliance protocols for firearm sales.
Lightspeed POS integration creates a seamless connection between in-store and online inventory for unified retail operations.
Chargebee integration delivers robust subscription management and recurring billing automation.
Custom-Developed Solutions:
A unique "Add-to-Quote" workflow was developed for high-value purchases, enabling customers to request quotes directly from product detail pages.
We engineered custom middleware to sync split shipments between FLXpoint and ShipStation, which has drastically improved order fulfillment accuracy and operational efficiency.
Keystone Feature: The Mira Event Booking System
A standout component of this project is the fully custom event booking module, a proprietary system developed by Mira Commerce. This powerful module empowers the Blackstone team to create, manage, and schedule training sessions, private parties, and public events directly within the Commerce platform. This pivotal feature extends the platform’s capabilities far beyond traditional ecommerce, merging Blackstone's retail and service offerings into a single, cohesive interface.
Outcome: A Future-Ready Platform for Growth
This engagement has equipped Blackstone Shooting Sports with a flexible, future-ready commerce stack designed for scalability and operational excellence. The new platform provides unparalleled efficiency and a cohesive customer journey, integrating online retail, in-store experiences, and event bookings into a single, high-performing ecosystem.
Experience the new digital platform firsthand: [Link to Live Website]
Partner with Mira Commerce for Your Digital Transformation
The Blackstone Shooting Sports project exemplifies the business impact of a strategic, custom-architected ecommerce solution. If your organization is ready to move beyond the limitations of its current system and build a platform engineered for growth, our team possesses the expertise to deliver results.
Related Posts
