New Launch: Helix Linear Technologies B2B Headless Migration

In the world of precision motion control, engineering excellence is everything. For Helix Linear Technologies, a global leader in lead screws and stepper motor actuators, their digital presence was hitting a ceiling. We are proud to announce the official launch of the new Helix Linear Technologies B2B ecommerce platform, a project that represents a total digital transformation of their online business.

Moving Beyond Legacy Constraints

Helix Linear previously operated on a legacy nopCommerce platform. While it served them well in the early days, it had become difficult to scale and expensive to maintain. The goal went beyond a simple replatforming. Instead, the focus was on building a future ready foundation capable of handling the high performance demands of global engineers and procurement officers.

Key objectives for the new platform included:

• Complex B2B Workflows: Supporting the intricate relationship between procurement and engineering.

• Technical Content Depth: Managing extensive product specifications and CAD data efficiently.

• Global Scalability: Creating a framework that grows alongside their international expansion.

A Headless Architecture Built for Performance

To achieve the desired speed and flexibility, Mira Commerce moved Helix to a headless architecture. By decoupling the frontend from the backend, we provided a platform that is as precise as the components they manufacture.

BigCommerce B2B Edition serves as the robust back office for commerce operations, while a custom built Catalyst and Next.js implementation powers a frontend optimized for Core Web Vitals, technical SEO, and a seamless mobile experience. Additionally, the integration of the Makeswift visual page builder allows the Helix team to manage structured content and build custom pages without needing a developer for every update.

Empowering the B2B Buyer through Innovation

The new site is packed with features designed specifically for the industrial buyer. Advanced B2B workflows including account based pricing, Request for Quote (RFQ) processes, and buyer role management ensure the platform mirrors the real world sales logic used by Helix.

Key technical features include:

• Algolia Powered Search: High performance, relevance tuned product discovery.

• Engineering Calculators: Custom stepper motor and lead screw calculators to aid selection.

• Document and Media Center: A centralized hub for CAD models and technical manuals.

A Connected Enterprise Ecosystem

This digital transformation is supported by a suite of enterprise integrations that turn the platform into a centralized hub for business data.

• Catsy PIM: Ensures accurate, detailed product data across thousands of SKUs.

• Salesforce CRM: Streamlines custom quote requests and automates lead creation.

• Salesforce Chat: Routes technical inquiries directly to sales engineers in real time.

The result is more than just a storefront; it is a high performance operational backbone. Helix Linear Technologies is now positioned to lead their industry not just in the quality of their hardware, but in the quality of their digital experience.

View the new Helix Linear website

Build Your Roadmap for Growth with Mira Commerce

At Mira Commerce, we are a digital commerce agency specializing in helping brand manufacturers and distributors navigate the complexities of digital modernization. Whether you are looking to move away from a restrictive legacy system or need a strategic roadmap for your next phase of growth, our team of experts is ready to help you build a future proof commerce ecosystem.

Are you ready to transform your digital commerce experience? Contact Mira Commerce today to discuss your growth roadmap or learn how a headless migration can accelerate your business.