ASA: Taking Aviation Education to New Altitudes with BigCommerce

Aviation Supplies & Academics (ASA) brought on Mira Commerce to navigate these challenges, implementing a comprehensive digital transformation centered on BigCommerce. The core of our solution involved building a self-service distributor portal utilizing BigCommerce's native B2B tools. This replaced cumbersome, paper-based workflows and manual order entry with a streamlined digital experience, empowering distributors to manage their own orders efficiently. This shift not only saved ASA significant time and reduced errors but also freed their team to focus on strategic initiatives rather than administrative tasks.

A critical component of this transformation was achieving real-time visibility and control over ASA's extensive inventory. BigCommerce's integration with their Acumatica ERP provided this, ensuring inventory levels updated automatically, reordering triggers responded to demand, and product availability reflected instantly across all sales channels. We collaborated closely with ASA's Acumatica developers and utilized custom middleware to maintain a fluid data exchange, even with a legacy component still running on their previous platform, ensuring uninterrupted operations throughout the transition. This robust connection between their ecommerce storefront and backend systems eliminated manual updates, minimized stockouts and overselling, and created a smoother experience for both customers and internal teams.

The BigCommerce implementation delivered substantial improvements across both B2B and B2C channels. Distributors gained the convenience of self-service ordering, access to custom pricing, clear order history visibility, and simplified reordering. For individual customers, the platform provided enhanced product discovery, a better mobile shopping experience, a streamlined checkout process, and improved access to digital products. To bring this vision to life, ASA first collaborated with Sandcastle Web Design & Development for foundational requirements, then Mira Commerce led the implementation, translating ASA’s business needs into a scalable, modern solution. Additionally, ASA transitioned ebook delivery to Kotobee, modernizing their digital fulfillment infrastructure for a truly seamless customer experience.

ASA experienced impressive, measurable growth and transformative operational improvements, fundamentally reshaping their digital capabilities and setting a strong course for the future, with strategic assistance from Mira Commerce. The new BigCommerce platform drove a significant 41% increase in overall revenue, with average order values climbing an impressive 37.5%. Website traffic more than doubled, showing a 107.5% increase, while their conversion rate reached 3.5%, nearly double the B2B industry average. Furthermore, shopping engagement improved by over 85%. Beyond these compelling numbers, the automated B2B ordering system eliminated paper-based processes, drastically reduced manual data entry, and improved order accuracy, translating into substantial time savings and lower costs.

These operational efficiencies, combined with enhanced customer service and improved platform performance, have not only delivered clear business value but have also strategically positioned ASA for sustained success in the evolving ecommerce landscape. The enhanced scalability of the BigCommerce platform will empower them to seamlessly manage increasing online traffic and expand their product offerings, while robust data analytics capabilities will provide invaluable insights for continuous optimization and future growth strategies.

Aviation Supplies & Academic's digital transformation, led by Mira Commerce, successfully modernized their ecommerce operations, replacing an outdated system with a scalable BigCommerce platform. This strategic initiative yielded remarkable results, including a 41% increase in overall revenue, 37.5% higher average order value, and an 85% improvement in shopping engagement. The project streamlined B2B ordering, enhanced inventory control through Acumatica integration, and significantly improved the overall customer experience, establishing a robust and efficient foundation for ASA's continued leadership in aviation education.

Acumatica

Kotobee