Engineered for the Mission.
Built for Commerce.
The comprehensive ecommerce solution designed specifically for firearms, tactical, and outdoor brands. Stop wrestling with generic website builders. Start scaling with a platform built for compliance.
Generic Themes Don’t Speak 2A
Most e-commerce templates force you to rely on heavy plugins and "spaghetti code" to handle FFL dealers, ammo restrictions, and complex variants. Caliber is different. We built this accelerator specifically to solve regulatory bottlenecks while remaining quick, cost-effective, and scalable.
- Composable & Modular: Built on a modern headless architecture. Swap components, update content via Makeswift, and scale without breaking your backend.
- Accelerated Deployment: Bypass the 12-month ground-up build. Launch faster by starting with a preconfigured, purpose-built foundation.
- Cost Efficiency: Get enterprise-grade performance and architecture without the custom-build price tag.
- Compliance Ready: Native workflows for FFL, restricted goods, and age verification logic built directly into the core.
Infrastructure
Powered by the industry's best technology, optimized for reliability, speed, and complex operations.
The foundation
- Catalyst (Next.js): The framework that makes your site load instantly and run smoothly on any device.
- Vercel: Global infrastructure ensuring your site stays online and fast, even during huge product drops.
- BigCommerce: The secure engine managing your checkout, customers, and payments.
The Experience & Operations
- Makeswift (Visual Editor): A drag-and-drop tool allowing your marketing team to update pages and banners easily. No coding required.
- Doofinder (Intelligent Search): AI-powered search that helps customers find exact parts and accessories instantly, boosting conversion rates.
- Flxpoint (Operations): Automates inventory management across multiple suppliers and warehouses. This is essential for dropshipping efficiency.
- ShipperHQ (Logistics): Handles complex shipping rules, restricts items by state laws (e.g., magazine capacity), and provides accurate live rates.
Let customers select their preferred local dealer seamlessly during checkout. No confused buyers and no lost sales.
Sell physical gear and range time/training courses simultaneously with unified booking flows.
Designed for complex catalogs (Caliber, Action, Barrel Length). Help customers find their target instantly.
Data Migration Ready
Moving from another platform? We include tools to move your product data and customer lists safely.
The Storefront
The Backend & Account
YOUR ROADMAP TO LAUNCH
STEP 1: Strategic Assessment
Reach out to us. We’ll review your current website and operations to identify immediate opportunities for growth and compliance improvements.
STEP 2: Discovery & Intel
We meet with your team to align on the project. We sit down to discuss your specific wants and needs, ensuring we fully understand your vision and requirements before moving forward.
STEP 3: Execute & Deploy
Using the Caliber Accelerator, we rapidly build your new site. We configure the FFL tools, migrate your data, and customize the design to match your brand identity. This cuts standard development time significantly.
STEP 4: Launch & Support
After we go live, we stay in the fight. We provide ongoing development support, SEO optimization, and Conversion Rate Optimization (CRO) to keep you ahead of market trends and technology shifts.
